The 
Product Challenge
Become a Product Manager (hiring at multiple levels) at 10x Genomics!
This challenge is designed to be thought provoking and respect your time.
We encourage concise answers. Hope you have fun with it!
To estimate interest in a new product, a company decides to survey their customers. They send an email to their customer list, set up 30 interviews, and get an extremely positive response. However, sales end up being significantly lower than estimated. Why might this have happened?
What is the CSS for the following element's box-shadow?
A popular news website released a redesign with modern visuals, while retaining the same features and functionality. After release, the marketing team provides you with the following analytics:
| Avg articles viewed / user | Bounce rate | |
|---|---|---|
| Pre-redesign (2 weeks span) | 5.0 | 50% |
| Post-redesign (2 weeks span) | 3.2 | 42% |
What can you learn from these analytics?
Consider the following interfaces (click to expand):
Which design is better? Why?
Here’s a snippet from a database of movies:
| id | name | genre | rating |
|---|---|---|---|
| 1 | Good Will Hunting | Drama | 8.3 |
| 2 | The Hunger Games: Catching Fire | Action/Adventure | 7.5 |
| ... |
Assume the table contains over 1 million movies. How would you select the top three highest rated Action/Adventure movies?